|"We believe in Salivation"|
These mildly-amusing adverts have been banned in the UK by the Advertising Standards Authority on the grounds they might offend catholics. Yet very few complaints were received.
In a letter to Communications Minister, Ed Vaizey, the National Secular Society says:-
“Although these advertisements were only meant to be mildly humorous or satirical, their banning represents something much more sinister. We have now reached the stage where any reference to religion that is not completely reverential is immediately branded as “offensive” and therefore unacceptable. This is an intolerable threat to freedom of expression that must be challenged.
“We ask that you instigate an enquiry into the ASA’s oversensitive approach to advertising with a religious theme. It is getting completely out of hand when something as mild and humorous as these ice cream advertisements is banned from public view on such spurious grounds.”